THE DESIGNER

I design experiences that help people feel clarity, confidence, and connection, especially in moments that carry emotion, anticipation, or meaning.

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My background sits at the intersection of brand experience, UX, and digital strategy, designing systems that not only look cohesive but also help people navigate complexity in ways that feel intuitive and human. Over the years, I've led work across enterprise software, AI experiences, employer brand, live events, and large-scale digital ecosystems, always focused on how design can create trust at every touchpoint.

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What draws me most to design is its psychology. I'm deeply interested in how people process information, emotion, and anticipation, and how thoughtful design can reduce friction, build confidence, and make technology feel more human. I believe good design is not decoration. It's clarity with impact.

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I enjoy working in ambiguity, connecting dots across teams, and helping shape ideas that are still evolving. Whether I'm collaborating with leadership, engineers, product teams, or fellow designers, I care deeply about building environments where people feel heard, aligned, and excited about what they're creating together.

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THE PERSON

Outside of work, I spend a lot of time exploring neuroscience, emotional design, storytelling, and emerging AI experiences. I’m also a mom, a writer, and someone who deeply values human connection and memory-making.

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Some of the most meaningful perspectives I bring into my work came from my late husband, Craig. His ability to find humor, light, and gratitude even during the hardest moments changed the way I see people, emotion, and what truly stays with us long after an experience ends.

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Craiggerbear also became the name of a project very close to my heart. After losing Craig, I started creating handmade crochet bears for hospice children who had lost a parent, small companions meant to bring comfort during incredibly difficult moments. Over time, the project grew into storytelling, writing, and even a video game concept centered around grief, hope, memory, and healing.

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If you Google “Craiggerbear” and “Ratchet & Clank: Rift Apart,” you’ll find part of that story and why it means so much to me.

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That experience shaped the way I think about design. Because sometimes the smallest detail, something handmade, thoughtful, or deeply human, becomes the part people remember most.

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[Read the Craiggerbear story →]

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